How to Succeed in Creative Business

David Parrish helps creative people become the best they can be, by using smart business thinking.

--- This video offers five pieces of advice about how creative entrepreneurs can make their creative and digital businesses even more successful:
1. Define Success - in your own terms, with your own specific and unique definition of success.
2. Understand your Strengths - especially your strengths in relation to competitors. Focus on strengths.
3. Choose your Customers. Not all customers are good customers. Choose customers carefully.
4. Manage intellectual property. Use copyright, design right, trade marks and patents not only to protect your rights but also to generate income through sales and licensing.
5. Be clear about what you want to grow. Grow in the right way. Grow the right things.
--- David helps creative and digital businesses become even more successful by bringing together creative people (T-Shirts) with smart business thinking (Suits).
--- David is the author of the book 'T-Shirts and Suits: A Guide to the Business of Creativity', which has been published in translation in six countries and is also available as a free eBook. He has also written blogs, articles, guides, training workshops and has contributed chapters to books on the creative economy and the management of creative businesses and cultural organisations.
--- David is a business adviser, trainer and management consultant working with creative and digital businesses and the agencies that support them. As a creative industry expert, he helps his clients by drawing on his own experience as a creative entrepreneur combined with his knowledge as a specialist professional trainer, qualified business advisor, published author and keynote speaker.
--- As a creative industries expert, Dave Parrish is a specialist in helping creative and digital businesses and cultural enterprises with business development, growth strategies, business plans, innovation, strategic marketing, intellectual property, raising finance, business growth, collaborations and innovation. His services include management consultancy, business advice, training workshops, seminars, presentations, speeches and writing.
--- David also designs and delivers training workshops in partnership with creative industries support agencies in the creative and digital industries sector. He has worked in partnership with the British Council, Merseyside ACME, Vision and Media, the Creative Industries Development Service, and many other agencies, local authorities, universities and other organizations. His training workshops include marketing, intellectual property, finance, leadership, business growth and development and other business matters.
--- A creative economy speaker and creative industry consultant, Dave speaks at creative industry conferences on the subject of creativity and business, creative entrepreneurship, management of creative and digital businesses, marketing, intellectual property, financial management, leadership and other business issues in the context of the creative, cultural and digital sectors internationally.
--- He has been commissioned to write a Creative, Cultural and Digital Industries Guide by Business Link in the UK and has been commissioned to write articles, book chapters, blog series and other written advice for creative enterprises. He is currently developing a TShirts and Suits iPhone App.
--- David has worked in over 20 countries throughout the world and brings a wealth of experience to his clients from a wide range of business sectors and the creative industry field world-wide. He has worked in Canada, Chile, China, Colombia, Denmark, Egypt, Finland, France, Germany, Holland, India, Italy, Lithuania, Norway, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates - as well as in the United Kingdom.
--- Sharing the best ideas about business with the international community of creative entrepreneurs goes hand in hand with David's work as an expert creative industries consultant providing business advice, training and consultancy. He is working on a project in partnership with UNESCO to share best practice in the creative industries internationally. He has been described as a "creative industries guru".

--- For more information see: davidparrish.com